It is much more affordable than most precious metals and is resistant to scratching, corrosion, rust and tarnish.
It's more eco-friendly than other metals, creating less waste and using less energy in its production.
Stainless steel doesn't have the light, bright sheen of silver, which can be a positive or a negative - it all depends on what you like and the look you are after.
While steel might not be thought of as having the same prestige or cachet as the precious metals, I think the durability and cost outweigh should outweigh that, especially for frequently-worn jewelry.
"My heart is as true as steel." - William Shakespeare
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